About

Reach the fast-growing Chinese community in New Zealand by partnering with the leading local media group.

Established in 1994, Chinese Herald is New Zealand’s first Chinese media. With a passion to serve our own community, we have created Chinese Herald Newspaper (中文先驱报) which has been read, shared and loved by New Zealand Chinese for over 25 years.

As entrepreneurs with an eye on the future, we continuously innovate our ways to communicate with and engage our audience. In 2015, we tapped into the digital world by establishing our WeChat official account (WeChat ID: Chinese_Herald). This new format of communication has rapidly won over the hearts of our loyal readers and successfully attracted younger audience comprised mainly of the Millennials and Gen Z.

But we didn’t stop there.

We learnt the power of internet and decided to make use of it. As our youngest brainchild, the Chinese Herald news portal (www.chineseherald.co.nz) was officially launched in 2016. Our talented and dedicated editorial team works on the frontline and publishes news from 5 am to 10 pm every day, 7 days a week.

We are very proud that –

  • we are the most recognized and trusted Chinese media in New Zealand
  • we are often the first one that brings breaking news and the most relevant stories to Chinese community
  • we are so close to the heart of many Chinese living in New Zealand

Quick Facts of Our Media Channels

News Portal www.chineseherald.co.nz

  •  140k+ Unique Users and 700k+ Page Views per week
  • 80% of our website visitors are Chinese living in New Zealand

WeChat Official Account @Chinese_Herald

  • 85,000+ loyal readers – 70% of them living in New Zealand
  • Monthly Unique Visitors: 450,000;
  • Monthly Page Views: 1,200,000+

Chinese Herald Newspaper 中文先驱报

  • 90,000 readership and 3 issues per week
  • Free pick up from 120+ locations NZ wide
  • Publish  more than 3000 issues in the past 24 years.

Video Channel

  • A Video app within WeChat
  • Community engagement, and reach expansion
  • Weekly view 5 million+
  • Weekly likes 50,000+

Xiao Hong Shu

  • The World’ largest lifestyle platform
  • Community, Content and Ecommerce
  • Monthly views 200,000+
  • 80% followers of Chinese Herald are based in New Zealand
  • Best Medium/Large Business of the Year, 2018, Newmarket Business Association

 New Zealand Chinese Media Awards, 2014, 2015 and 2016, New Zealand China Council

Gold Award Winner, 2014 & 2015, New Zealand Pride in Print Award